Marketing & Promotion
Digital Tools Guide
How to Properly Link to Tidemark Federal Credit Union:
Select an Appropriate Page:
Identify a relevant and high-visibility page on your website where you can include a link to Tidemark Federal Credit Union. Common choices include the homepage, mortgage/financing page, or a dedicated partners/vendors page.
Inserting the Tidemark Logo:
- Download the Tidemark logo from the attached files or [download link].
- Ensure the logo size aligns with your website's design and standards.
Uploading the Logo:
- Access your website's Content Management System (CMS).
- Navigate to the page where you want to insert the logo.
- Follow your CMS guidelines for uploading images.
Optimizing the Logo for SEO:
- Rename the image file to include relevant keywords, e.g., "Tidemark-Federal-Credit-Union-Logo".
- Add alt text describing the image, incorporating key phrases like "Credit Union," "Financing," or "Home Loans."
Creating the Hyperlink:
- Highlight the Tidemark logo on your webpage.
- Insert a hyperlink to Tidemark's official website using the URL: [https://www.tidemarkfcu.org/]
- Ensure the link opens in a new tab for a seamless user experience.
Verifying the Link:
- Double-check that the hyperlink directs visitors to the correct Tidemark Federal Credit Union page.
Publish and Monitor:
- Save and publish the changes to make them live on your website.
- Regularly monitor the link to ensure it remains active and accurate.
Your cooperation in implementing these steps is highly appreciated and will contribute to the success of our partnership. If you have any questions or need further assistance, please don't hesitate to reach out.
Placement Tips
Spacing & Scale
Leave at least 20 pixels of space between the images and the other content on the page. Never make it bigger than its original
dimensions or it will appear distorted.
Location/Usage
Several sizes and versions of digital assets are available for you to use both on your site and in other digital communications such as email. Smaller images can be used on the home page within or near the top navigation bar of your website. Larger images can be used within an area that might generally be used for ads, or they can be used as a type of “call to action” within the body copy.
Vertical Banners
- Try placing the banner on the left- or right-hand side of the page. Placing the vertical banner in the middle of a web page is not recommended.
- When aligning the text to the image, justifying copy to the left is recommended.
Horizontal Banners
- Centering the horizontal banner over text or on the page as a whole is recommended.
- Please also note when communicating with a third party a horizontal banner placed into the top area of a webpage can also be called a skyscraper banner.
Ready to Use Copy
- Web copy can be used on both your website and within email campaigns to communicate that Tidemark Federal Credit Union is your preferred lender.
Your cooperation in implementing these steps is highly appreciated and will contribute to the success of our partnership. If you have any questions or need further assistance, please contact us.
