Mission / corporate Values - Tidemark Federal Credit Union

Leading with a Purpose – Our Mission

Working together for a better financial future for our members, volunteers, employees, and communities.

Our Values

Values define expectations for internal conduct and for interactions with members and others outside the organization. They guide decision-making and behavior. Because values drive behavior, they have significant implications for all critical aspects of the credit union’s operations, including the way we lend, how we treat our members, and our role in the communities we serve.

Respect & Integrity

We value diversity, trust our partners, and operate with honesty, fairness, transparency, and courage.

Service

We are member centric, putting the people and businesses we serve at the center of what we do and serving them with empathy and humility.

Excellence

We set high standards for what we do. We embrace innovation and use our expertise and resources to make a positive difference.

Stewardship

We exercise careful and responsible management of Tidemark FCU which has been entrusted to our care.

Performance Measures

We analyze a broad range of financial and non-financial measures to make sure our strategy is working. Ultimately, the experience of our members is the key indicator as to whether we are succeeding.

The performance indicators featured throughout this section are used to monitor our performance and progress – they are also linked directly to staff compensation.

Our Members

Our goal is to build trust and loyalty by offering innovative products and services with an excellent member experience. We seek to understand our members’ expectations and aspirations and develop products and services to support them.

Our performance indicators include goals for Member Satisfaction, Member Growth and Engaged Member Share.

Staff Engagement

Our staff are connected by a shared Purpose, Values and Mindset, and commitment to delivering to an excellent standard. We strive to make Tidemark a great place to work, empower colleagues to attain sustainable high performance and deliver strong results for members.

We perform staff surveys to measure our success and set goals for improvement over each survey period.

Society

Our success is judged not only by our financial performance but also by our contribution to society and the way we work together for a better financial future for all our stakeholders.

Tidemark has a Low-Income Designation (LID), meaning that a majority of the credit union’s potential or actual membership qualifies as low-income, meaning their family income is 80 percent or less than the median family income for the metropolitan area where they live or for the national metropolitan area, whichever is greater.

Tidemark FCU is also a certified Community Development Financial Institution committed to providing financial products and services to underserved communities. Our products are designed to ensure fairness, transparency, and inclusion to our members. We are directly supporting local communities where we operate by offering financial counseling and educational programs thereby enabling people to develop the skills and confidence they need to succeed.

Tidemark is committed to supporting children through the Tidemark FCU Foundation which is primarily funded by donations from Tidemark FCU. Through the foundation, Tidemark supports middle schools with donations to benefit individual children in need of financial support. The Foundation also contributes to various organizations that support children including EasterSeals, Clothing our Kids, and The Harry K Foundation.

Financial Performance

Our stakeholder group encompasses members, regulatory agencies and other market participants with an interest in the financial performance of Tidemark.

We set annual goals for financial performance that are applied to all Senior Level Management.

Corporate Social Responsibility

Enhancing Your Financial Well-Being

Our goal is to enrich the lives of our members by providing products and services that help you save, earn, and enjoy greater convenience. We're here to make your financial journey smoother and more rewarding.

Lower Loan Rates

Unlike big banks, our profits are reinvested into our members, allowing us to offer more affordable loan options that benefit you and your family.

Higher Dividend Rates

As a Tidemark FCU member, you enjoy the advantage of higher returns on your deposit accounts, helping you grow your savings faster.

Fewer Fees

Say goodbye to unnecessary fees! As a member, you’ll never pay extra for account maintenance or hidden charges like you might at larger banks.

Our Commitment in Action

Tidemark Foundation

Started and supported by Tidemark Federal Credit Union, the Tidemark Foundation is dedicated to addressing the needs of the communities we serve. Our primary focus is helping children and families. One of our core initiatives is providing assistance to local middle school-aged children by addressing their needs, even in small yet meaningful ways. To meet this goal, we rely on the input of individual schools, including guidance counselors, nurses, or school administrators, to identify children in need.

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Employee Engagement

Tidemark encourages staff to seek new and creative ways to be involved by volunteering and donating their time, money, or items because associates not only work in the communities

Tidemark serves, but they live in them as well. Plus, our paid volunteer hours allow our associates to give back-without having to give up a full day's work.

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Mentoring & Leadership Training

Through our Leadership Engagement and Development (LEAD) program, associates participate in a program based on their potential to be influential and effective future leaders with formal mentorship and leadership training.

The Green Team

At Tidemark Federal Credit Union, we're committed to environmental stewardship through our dedicated Green Team. This group of eco-conscious employees spearheads our efforts to devise, develop, and deploy green initiatives across the company.

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Ready to Make a Difference?

Get in touch with us today to learn more about how you can get involved in our efforts.

Join Us Today

Plus, You Get Access to Our Member Premium Benefits

You Become a Member-Owner

We don't exist to enhance the wealth of our shareholders, we are member-owned. As a not-for-profit organization, we use our profits to increase Member benefits and support community causes.

Your Money is Insured & Protected

Instead of being covered under FDIC, your deposits are covered under the National Credit Union Administration (NCUA), which insures deposits up to $250,000, the same amount as the FDIC. It’s a different name but the same function.

Your Funds Are Easy to Access

With online and mobile banking, you have access to your account anytime and anywhere from your computer, smartphone, or tablet. Check your account balance, transfer funds, pay bills, and manage your finances easily without going to the bank.