We analyze a broad range of financial and non-financial measures to make sure our strategy is working. Ultimately, the experience of our members is the key indicator as to whether we are succeeding.
The performance indicators featured throughout this section are used to monitor our performance and progress – they are also linked directly to staff compensation.
Our goal is to build trust and loyalty by offering innovative products and services with an excellent member experience. We seek to understand our members’ expectations and aspirations and develop products and services to support them.
Our performance indicators include goals for Member Satisfaction, Member Growth and Engaged Member Share.
Our staff are connected by a shared Purpose, Values and Mindset, and commitment to delivering to an excellent standard. We strive to make Tidemark a great place to work, empower colleagues to attain sustainable high performance and deliver strong results for members.
We perform staff surveys to measure our success and set goals for improvement over each survey period.
Our success is judged not only by our financial performance but also by our contribution to society and the way we work together for a better financial future for all our stakeholders.
Tidemark has a Low-Income Designation (LID), meaning that a majority of the credit union’s potential or actual membership qualifies as low-income, meaning their family income is 80 percent or less than the median family income for the metropolitan area where they live or for the national metropolitan area, whichever is greater.
Tidemark FCU is also a certified Community Development Financial Institution committed to providing financial products and services to underserved communities. Our products are designed to ensure fairness, transparency, and inclusion to our members. We are directly supporting local communities where we operate by offering financial counseling and educational programs thereby enabling people to develop the skills and confidence they need to succeed.
Tidemark is committed to supporting children through the Tidemark FCU Foundation which is primarily funded by donations from Tidemark FCU. Through the foundation, Tidemark supports middle schools with donations to benefit individual children in need of financial support. The Foundation also contributes to various organizations that support children including EasterSeals, Clothing our Kids, and The Harry K Foundation.
Our stakeholder group encompasses members, regulatory agencies and other market participants with an interest in the financial performance of Tidemark.
We set annual goals for financial performance that are applied to all Senior Level Management.
